In today’s blog article in our series on how to start your own business online, I’ll delve into details on how to create content for blog that will help you to draw in free targeted traffic from search engines like clockwork. It doesn’t matter which niche market you’re operating from; you can create great content that your target audience will be happy to read, share and link to from external sources. All you’ve to do is to do a bit of research in addition to what you already know, and write and publish it as a blog post.
You can read part 1 and part 2 of this series from here and here respectively if you haven’t done so before now. As much as I’m concerned, it is only half truth to say “content is king.” What will always qualify as king is useful and relevant content and only your readers can determine that. And the best way to make your readers determine in advance if your content is relevant to them is to answer their questions or provide solutions to their problems through your blog posts or articles.
Creating a great content is all about following basic structure or layout of writing an article i.e.
-Blog post title
Let’s quickly go through each of the above items to understand it better.
Blog Post Title
Every blog article must have a title that is catchy and clickable. If potential readers are not inclined to click on the title of your blog post especially from the SERP (search engine results page), it means you’ve not done enough ground work with regard to your published content.
As you may already know, majority of information seekers use the search engines to find products, services or content that they want to learn more about. They usually type “search queries” into the blank search box of the major search engines like Google.com to get the expected information.
These search terms are otherwise known as keyword phrases. Your first task before writing a blog post is to research the type of keywords your readers will use to find your content and include it in your blog post title. If no one is clicking on your title, it clearly means it sucks. In such cases, you may be compelled to revise it to make it better.
The second step is to write short but attention pulling meta data (especially the meta description) that clearly assures an info seeker that you’ve the solution or answer to his or her search query from your website. Meta description is that little blurb for your blog content which the search engines have indexed below the title of your post. You can see it in the image below.
However, if you’re a beginning digital marketer, it is highly advisable you target long tail keyword phrases so that you can stand a chance of ranking in search engine results page especially on the first page i.e. from positions 1 to 10.
The introduction of your blog post is the opening paragraph and it should state the problem or question in your reader’s mind and a sneak peek into the solution or answer you’re going to provide for them i.e. what to expect from your content. You may be fighting a losing battle with your competitors if you cannot grab your readers’ attention with the blog post title and in the opening paragraph of the article.
These elements (title and intro) should be the hooks you need to keep your readers glued and engaged to your blog and its content for a longer period of time. You’ve to engage them not to click away from your website until you’ve successfully guided them to your CTA (call to action) section of the content.
It’s the introduction of the blog post that will usher your website visitors to the body of the text. It’s imperative you take extra time and care to craft it. But in the event you suck at writing, there is no problem at all. All you’ve to do is to hire a freelance writer like yours truly who understands your content needs and you’ll hit the ground running in no time!
Body of the Content
A lot of bloggers and webmasters do not know that the big search engines like Google and co are now rooting for complete content. If you’re not willing to give it all, your competitors will do. In the body of your blog post, provide the information your readers expect from you. Don’t skimp!
You’re using your blog article to build relationship and trust with your target audience. As soon as your readers know, like and trust you, it will make it easier for you to ask them to take the desired action and achieve the overall goal of your online business blog.
But to make your blog post readable and interesting, you may want to follow this basic writing advice:
-Write in short paragraphs
-Use bullet points
-List items for easy digestion
-Have clear CTA (call to action)
-Use headings and sub headings
-Make use of appropriate lexicon related to your niche market
The conclusion is the close of your post where you share your final thoughts and opinions. It is also the time to ask your readers for their comments, thoughts and contributions to the blog post. If you’ve not done so before, it’s now the time for CTA. Here is when you’ll wrap things up in logical conclusion and order.
Most veteran bloggers and writers will advice beginning writers to write the introduction and conclusion after writing the content of the post. This will give you a better idea of what to include in the opening and closing paragraphs of your blog post and make them stronger.
Briefly, here’s my checklist lowdown of what makes a great content.
i. Target long tail keywords
ii. Provide useful and relevant content in your article
iii. Create problem-solving or answer-giving content
iv. Determine your writing style and voice i.e. conversational and interactive
v. Use appropriate lexicon and jargons related to your niche market
vi. Write for human readers first and search engine crawlers second
vii. Create long form blog posts as against short form blog articles where necessary
viii. Cite verifiable statistical examples, sources and references in your blog posts to buttress your points
ix. Vary the types of content you create and publish on your blog i.e. list type, ultimate guide, case studies, how to, step by step, review, etc