Friday, September 20, 2019

How to Start Your Own Business Online Part 2

In part 1 of our how to start your own business online, I explained how to find business ideas to start, how to decide on a niche market to target, how to conduct keyword research, how to register a domain name and how to buy web hosting. In today’s blog post, I’ll go into the details of how to start a blog with WordPress CMS (content management system) platform.

But before you can successfully complete this step, you’ve to register your domain name and purchase web site hosting. It will offer you the ability to install WordPress blog on your domain for free. With HostGator web hosting service, you can create a blog with one-click WordPress install and I’m using their cPanel dashboard to explain the WordPress blog tutorial on this page.   

Basically, there are two areas I’ll cover on how to start a blog, namely:

-Installing the bare bones of WordPress (WP) on your domain, and
-Customizing and optimizing your WP blog.

Before you start your blog, remember to conduct keyword research so that you can determine in advance the search terms you’ve to target on your website and the search query to include in your domain name address. Keyword research is an integral part of every successful online business. It helps you to focus on publishing content around the needs of your target audience.

When you write SEO articles specifically targeting profitable search queries, you’ll stand a chance of attracting highly targeted readers and leads to your blog all for free from organic search results of the big search engines like Google.com and Bing.com.

When you get web hosting from HostGator, they will send your hosting details to the email address which you provided during the sign up process. You’ve to follow the URL supplied by HostGator to log in to your cPanel dashboard or simply type domainurl.com/cpanel on the browser to sign in using your username and password. But you’ve to replace domainurl.com with the actual name of your domain followed by the appropriate extension i.e. .com, .net, .org, .biz, .info, etc.

Step #1: Install the Bare Bones of WordPress on Your Domain
QuickInstall image



While at your hosting dashboard, scroll down to “Software” section and click on “QuickInstall” icon. It will take you to “Site Builders & CMS” page. Click on the WordPress link as shown in the image below

WordPress 1-click install


You’ll be taken to a page where you can select the domain name you want to install your WordPress blog on. If it is your primary and only domain in the account, just select it to go to the next step. Next, fill out all the blank fields to complete your WP blog installation. These fields include blog title, admin user, first name, last name and email address.  

Blog title and other info fill out


You must make sure you’ve included your primary keyword in the blog title. You can change it later when customizing and optimizing your blog anyway. For you to be able to complete the blog installation process, you must tick the check box beside “Terms of Service Agreement” as shown below.



On completion of WP installation, HostGator (or any other reliable web hosting you’re using) will send you a success report of your installation which will include admin username and auto generated password. You can change this password later in the WordPress admin dashboard area.

WordPress Installation complete


Step #2: Customize and Optimize Your Blog

The next task is for you to customize and optimize your blog in order to prime it up for search engines. Firstly, log in to your WP account from your browser using your username/email address followed with the associated password. The address you’ve to type on your browser will be https://domainurl.com/wp-login.php. Of course, you’ve to replace domainurl.com with your actual domain name.

While at your WordPress account dashboard, there are so many things you can do to improve the look and feel of your blog and increase its functionality. At the left hand side of your dashboard are various icons which you can click on to change and update everything related to your blog.

WordPress dashboard icons

















The first basic task which you’ve to complete is from the “Settings” tab. If you hover the cursor over the settings tab, a sub menu will show up i.e. general, writing, reading, discussion, media, permalinks and privacy.

WP Settings sub menu tabs


Click on the “General” tab to update the blog title, tagline and your WordPress and Site Addresses. If you prefer your website URL to have the www always included in it, simply add the “www”  without the quotes to the default naked URL.

For example,
Naked URL will read: http://businessdoer.com

Full URL will read: http://www.businessdoer.com

The tagline should include the secondary keyword that you’re targeting while the blog title will be your main keyword. Scroll down and click the “Save Changes” button to update and save.

Next, click on the “Permalinks” tab to update the default web page URL to search engine friendly URL. To do this, simply click the radio button beside “Post name” and save your changes.

The “Reading” tab is the next item I usually edit to suit my needs. First, click on it to open the page. You can then edit the:

“Blog pages show at most” 10 posts to 5 posts
“Syndication feeds show the most recent” 10 items to 5 items
“For each article in a feed,” click the radio button beside "summary"

Before (default):
Reading tab


After (edited):


This is what I prefer to do for good reasons. I don’t want lots of posts to be showing up on my blog. I want my readers to search around my blog to find more information. I think five blog posts are enough to display at a time. Also, I believe showing five items at a time on the syndication feed is okay as well.

Clicking the radio button beside the “Summary” in the section that reads “For each article in a feed,” any blog post showing up in the feeds will not display all the content. So, if your reader is interested in the whole blog article, he/she will be forced to come to your blog to read more.

There are lots of housekeeping details you need to complete in order to fully customize and optimize your blog. But these basic tasks are enough to get you started. But if your goal is to learn how to make money blogging, you should go and download our ultimate guide to blogging right away to get started in earnest.  

Another area you’ve to take care of immediately is installing analytics which will help you to analyze sources of traffic and the types of keywords website visitors are typing into the search engines to arrive at your blog. With the free Google Analytics and Google webmasters tools, you’ve what it takes to get everything set up.

Also, from the “Appearance” tab, you can locate “Theme” section where you can upload or change your current theme. Theme gives the look and feel of your blog. There are free themes from the WordPress database if you don’t have the budget to invest in a premium theme at the moment.

In the same vein, from the “PlugIn” tab, you’re at liberty to upload various free and paid plugins to increase the functionality of your blog website. For example, the All-In-One SEO Pack is an essential plugin which every online business owner should get to improve its blog search engine optimization.

In my next blog post, I’ll discuss how to create content and publish on your blog. If you want to generate free targeted traffic to your website on a constant basis, you need superior content to stand out from the competition. 

Researching long tail keyword phrases, planning and writing blog posts around these keywords before publication must not be done haphazardly. You need content strategy to get ahead of others. This is what I’ll write and publish so that you can be guaranteed of regular website visitors.

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